Cupertino, California — Apple has once again redefined the all-in-one desktop experience with the launch of its latest iMac, now supercharged by the M4 chip and Apple Intelligence. This game-changing release combines cutting-edge performance, groundbreaking AI integration, and a vibrant design that brings a splash of color to any workspace.
Power Meets Elegance with M4 Chip
At the heart of the new iMac lies the M4 chip, boasting the world’s fastest CPU core. This powerhouse delivers up to 1.7 times faster performance for everyday productivity tasks, and a massive 2.1 times boost for demanding workloads like photo editing and gaming compared to the previous M1 model. Whether multitasking in apps like Excel or diving into complex projects in Photoshop, users will notice a significant increase in speed and efficiency.
The M4’s GPU, built with Apple’s most advanced graphics architecture, promises smooth and immersive gaming experiences, particularly with anticipated titles like Civilization VII. The Neural Engine, now three times faster, positions the iMac as the world’s best all-in-one for AI, accelerating everyday tasks and enhancing creative possibilities.
Introducing Apple Intelligence: Personalized AI with Privacy First
The integration of Apple Intelligence brings a new era of personal computing to the iMac. This AI system, designed to transform how users work, communicate, and create, offers features like Writing Tools that can rewrite, proofread, and summarize text across almost any app. It also includes a redesigned Siri that handles both typed and spoken requests, making it more versatile for various environments.
Apple Intelligence’s robust privacy measures set it apart from other AI systems. On-device processing ensures data security, while complex tasks can be offloaded to Private Cloud Compute with groundbreaking protections. Moreover, integration with ChatGPT is coming in December, allowing users to leverage AI expertise while keeping their personal information secure.
A Palette of New Colors and Improved Design
The new iMac comes in seven striking colors: green, yellow, orange, pink, purple, blue, and silver. The back of the device showcases bold and vivid hues, while the front features subtle tones to minimize distractions. Each iMac comes with color-matched accessories, including a Magic Keyboard and Magic Mouse, now equipped with USB-C ports for streamlined charging.
The 24-inch 4.5K Retina display remains a standout feature, now with an optional nano-texture glass upgrade to reduce glare in bright environments, ensuring outstanding image quality.
Revolutionary Camera and Audio Enhancements
Video calls on the new iMac are more engaging than ever, thanks to the 12MP Center Stage camera with Desk View. Center Stage keeps users perfectly framed, while Desk View provides a unique top-down perspective, perfect for teachers, creators, or anyone needing to share their workspace. Coupled with a studio-quality three-microphone array and a six-speaker sound system, the iMac delivers an unmatched audio and video experience.
Connectivity and Security Upgrades
The iMac now features four Thunderbolt 4 USB-C ports, supporting superfast data transfers and the ability to connect up to two 6K external displays. Wi-Fi 6E and Bluetooth 5.3 ensure seamless connectivity. Meanwhile, Touch ID enhances security, enabling easy and secure login, Apple Pay purchases, and swift user profile switching.
Eco-Friendly Design
Apple continues to prioritize sustainability with the new iMac. It uses 100% recycled aluminum in the stand and fiber-based packaging, moving closer to Apple’s goal of eliminating plastic from its packaging by 2025. These eco-friendly initiatives align with the company’s broader Apple 2030 mission to achieve carbon neutrality across its entire carbon footprint by the end of this decade.
Availability and Pricing
The new iMac starts at S$1,799 (S$1,719 for education) and comes standard with 16GB of unified memory, configurable up to 32GB. Pre-orders are available now, with units expected to ship and arrive in stores by November 8. Customers can further customize their iMac with additional storage, display options, and accessories.
As Apple’s Senior Vice President of Hardware Engineering, John Ternus, stated, “With M4 and Apple Intelligence, gorgeous new colors that pop in any space, an advanced 12MP Center Stage camera, and a new nano-texture glass display option, it’s a whole new era for iMac.”
Indeed, the new iMac is more than a desktop computer — it’s a statement of style, performance, and the future of personal computing.